Guide
Both formats help market a property. A video tells a linear story. A virtual tour lets buyers choose where to look and which room to open next. Many listings benefit from both — they answer different questions.
Free to create and preview. Publish from $35 for 6 months of hosting — no subscription.
Video is strong for mood, pacing and a guided narrative — especially on social feeds where people scroll with sound off and need a quick hook. It does not let viewers linger in a bathroom or reverse through the kitchen on demand.
An interactive 360° tour answers layout questions. Buyers move between rooms, look around, and decide whether the floor plan fits — often before they book a showing.
Use video to attract attention. Use a virtual tour to qualify interest. With AtlaRoom you publish the tour when the listing needs it — without keeping a subscription running for quiet months.
If budget allows, yes. Video wins distribution; the tour wins depth. If you can only fund one interactive asset for serious buyers, start with the tour.
Professional virtual tours, without the monthly commitment. Free to create. Pay to publish. Join the waitlist to hear when signup opens.